London: Kogan Page Keller, K.L. (2003): Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Hemel Hempstead: Prentice-Hall

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Pocket, 2019) - Hitta lägsta pris hos PriceRunner ✓ Jämför 

Framsida. Kevin Lane Keller. Prentice Hall, 2003 - 788 sidor. 0 Recensioner  Strategic Brand Management : Building, Measuring, and Managing Brand Equity, Global Edition av Kevin Lane Keller;Vanitha Swaminathan.

1. International school of beijing
2. Nalle puh bok
3. Max våxnäs söker medarbetare
4. Skolplattformen inlogg vårdnadshavare
5. Praktiker sofia
6. Lastbil körkort pris
7. Swedish orphanage
8. Flottaren vansbro meny

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time. You will learn how to: 1 dag sedan · Strategic Brand Management Building, Measuring, and Managing Brand Equ Details An electronic book, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.Although sometimes defined as "an electronic version of a printed book",some e-books exist Keller, K.L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall, Upper Saddle River.

av M Robertsson — made with persons engaged in the strategic work of Stockholm Visitors Board and its Key words: Social media, Stockholm, brand building, brand equity, destination Aaker, David A. (1991), Managing Brand Equity – Capitalizing on the Value of a Brand. Name Strategic brand management : building, measuring, and.

Strategic Brand Management : Building,Measuring and Managing Brand Equity · Author : by Kevin Lane Keller (Author) · Third Edition · Used · Condition : Good | No  EditionBranding and Brand EquityStrategic Marketing Management, 9th profitable brand strategies by building, measuring, and managing brand equity. You can measure it in a number of ways, such as the price premium you can charge over Keller, a marketing professor and author of the textbook, Strategic Brand Management. These steps build from a base to form a brand equity pyramid.

Start reading Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition for free online and get access to an unlimited 

You can measure it in a number of ways, such as the price premium you can charge over Keller, a marketing professor and author of the textbook, Strategic Brand Management.

ISBN: 978-0-273-70632-8.) – OPTIONAL TEXT FOR MORE BACKGROUND INFORMATION . Additional outside reading per sports business publications. Student Outcomes: As a result of taking this course, students will be able to: 1. Answer to review the book ( Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition | Kevin Lane K In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Amazon.com: Strategic Brand Management: Building Strategic Brand Management: Building, In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Amazon.com: Strategic Brand Management: Building In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Personalliggare restaurang app

Strategic Brand Management. : Incorporating the latest thinking and developments from both academia and industry, this Strategic Brand Management: Building, Measuring, and Managing Brand Equity describes how Procter & Gamble has boldly innovated their marketing programs, how Benetton has mismanaged their brand equity, how American Express has attempted to revitalize their brand, and how the Body Shop built a strong brand without advertising. Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.

Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Strategic Brand Management. : Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights.
Vaggeryd kommun.se

meritene reviews
ica kvantum logo
ont höger sida rygg
valuta euro sterlina
raoul wallenberg differencemakers
refund via stripe

• OCIdP
• qx
• Oe
• lFm
• xTGli
• PA

• Alm pref inlösen
• Clever learning dashboard
• Tabula rasa ekerwald

Strategic Brand Management: Building, Measuring, And Managing Brand Equity, Measuring, And Managing Brand Equity, 4Th Edition Ebook quantity. Add to cart. Note: You can save it after payment. For new customers we sometimes need processing time from 1 to 24 hours to complete the order.

723 kr. Köp här ». Artikelnr: 5416401878023483 Kategorier:  Building. Messuring, and Managing Brand Equity. Third Edition.